Atom / Atom.com - Marketplace (formerly Squadhelp)

[JudgeMind]

Hey Folks,

I've just started using squadhelp.com to list some of my brandable. So far I have 76 domains listed, there is no fee to list. I've had some decent action so far in the way of interested buyers but no sales as of yet. I've only been with them for 1 week now.

A bit of a summary review of SquadHelp:

PROS

• No Listing fee
• No Logo design fee
• Ability to submit your names to end users holding naming contests
• Ability to chat directly or send a message directly to end users.
• Stats of your marketplace domains are shown in the marketplace dashboard.
• Their customer service and support has been great, 24hr a day chat.
• Ability to increase or decrease the list price of your domains or to show a discount. You can decrease or increase the price yourself by $200. If you want to lower more, you can contact support.
• End users can shortlist your domains before they make a decision on which they want to purchase. The number of shortlists is shown in you marketplace dashboard.
• When you submit your names you get to set the price you wish to get. Because their commissions are high I recommend listing at a higher price to offset the commission costs.
• Their landing pages are fairly basic but they work. Because the marketplace is fairly new, I'm sure we will see style improvements in the future.
• One thing I really like is they accept multiple extensions. I have listed .co and .io along with .com
• Each seller gets a direct link to their marketplace portfolio, HERES MY PORTFOLIO. It is handy if your trying to p[promote your portfolio through social media.
• I like that their marketplace doesn't have tens of thousands domain listings like BB. They are fairly strict on the domains they accept to list and so this helps keep the number of domains in the marketplace down and gets your listings more exposure.

CONS

• Their commissions are very high, depending on the domain name they are usually between 30% and 35%. However, there are no listing fees, no logo design fees, so in the end their commission is very similar to brand buckets.
• Their logos are not top quality, in fact I requested to have some of my logos remade.
• I think they have a big backlog of logos to design, the wait time for logo design has been around 1 week, but your names are still listed while the logos are being designed.
• After your names are accepted you need to agree to their commission rate, at this point you also need to apply your own keywords, descriptions etc. I found this was very time consuming.

 

[NameGroove]

The downside is you have to pay two parties a commission for a lead. Kind of a pain and a convoluted system. Many more sales seem to be originating from GD/Afternic than from the actual SH lander.

That is no longer correct. As of Jan 10, 2024 Atom takes 0% commission on Afternic sales. As I said, there is NO downside to listing on Atom (except for the $1 coin submission to get it listed as Premium and authorized to list on Afternic).

https://www.atom.com/partial-exclusivity-option

 

[trelgor]

The downside is you have to pay two parties a commission for a lead. Kind of a pain and a convoluted system. Many more sales seem to be originating from GD/Afternic than from the actual SH lander.

Please explain the origination part?

 

[karmaco]

Please explain the origination part?

On the reporting side of things have heard more sales coming (originating) from AN versus the Atom lander. But that is probably a small pool of sellers. Things could be different based on portfolio size and actual names. The point is I guess if most of your sales come through AN do you actually need Atom…?

 

[karmaco]

That is no longer correct. As of Jan 10, 2024 Atom takes 0% commission on Afternic sales. As I said, there is NO downside to listing on Atom (except for the $1 coin submission to get it listed as Premium and authorized to list on Afternic).

https://www.atom.com/partial-exclusivity-option

Ok a recent change I forgot. I digress.

 

[silentg]

They added Request Price option for landing pages:
https://helpdesk.atom.com/en/articles/3172811-marketplace-price-request-make-an-offer-features

 

[GoKaizen]

I need to pay to list names on Atom and keep the pricing current on Afternic.

If you have brandable names that aren't going to get discovered otherwise, yes makes sense.

Vast majority of domains get sold on Afternic.

You can list names that are on Atom at Afternic too. So I see no downside to the extra Atom marketing.

 

[NameGroove]

They added Request Price option for landing pages:
https://helpdesk.atom.com/en/articles/3172811-marketplace-price-request-make-an-offer-features

I saw this too - interesting they have Make offer and request price. Sort of a who is going to set the price first sort of thing. Personally, I'd prefer MO over RP. Let them start. Although in my case, 100% of my names are BIN anyway

 

[NameGroove]

I need to pay to list names on Atom and keep the pricing current on Afternic.

If you have brandable names that aren't going to get discovered otherwise, yes makes sense.

Vast majority of domains get sold on Afternic.

Then, respectfully, why are you in this thread? As this is an Atom thread, all names being discussed here are brandables by definition. You even state brandables won't get discovered otherwise. My point remains - for brandables (which again are the only sorts of names we are discussing in the Atom thread), there is NO reason not to list them also on Afternic. Clearly, if you have other types of names (non-brandable) then they are better served via your own landers, Afternic, etc. Atom is for brandables.

 

[GoKaizen]

Most of my domains these days are brandables.

 

[NameGroove]

Most of my domains these days are brandables.

Then I would suggest, Atom (and/or BrandBucket) would provide excellent reach for your folio. Yes, there is a nominal listing fee of $1 per name at each. But you can list on Afternic in addition with both. I personally think it's wise to list as many places as possible. Selling names it the game - not holding names (and paying slightly less).

 

[LoveCatchyDomains]

Then I would suggest, Atom (and/or BrandBucket) would provide excellent reach for your folio. Yes, there is a nominal listing fee of $1 per name at each. But you can list on Afternic in addition with both. I personally think it's wise to list as many places as possible. Selling names it the game - not holding names (and paying slightly less).

Do they provide a service where you can automatically list with Afternic through your portfolio panel on Squadhelp? That might be very convenient. Then, if the domain sells in either location, it hopefully would be automatically removed from the other marketplace?

 

[NameGroove]

Do they provide a service where they automatically list with Afternic through their control panel? That might be convenient, so if the domain sells in either location, it is automatically removed from the other marketplace?

They both do it for Sedo but I don't believe they do it for Afternic. Not sure why, because I believe Dynadot does it with Afternic so the functionality is there.

 

[LoveCatchyDomains]

They both do it for Sedo but I don't believe they do it for Afternic. Not sure why, because I believe Dynadot does it with Afternic so the functionality is there.

See , what would really be wonderful is if Atom.com provides the ability to list the domains there, and, with another click, add the domains at those same prices to Sedo and Afternic.

Also, if a sale happened, once the buyer has actually paid, Atom.com could have the other marketplace listings automatically removed or at least suspended. That way, you wouldn't have to worry about manually removing the sold domain from the other databases.

Do you know if they have the automated removal also available? Or pehaps their rep here could indicate whether this may be a future option?

That might really bring even more sellers, providing these enhanced listing AND automated delisting features.