NamePros Blog

Last week in Process to Rate and Price a Domain Name – Part 1, I covered:

• Structure, clarity and memorability of the name.
• Multiple interpretations, both literal and metaphorical.
• Business applications, related metrics...

Domain name investing is hard. Typically only about 1% of names sell by the end of a full year. Many names will not sell for a very long time, or ever. Naming trends and popular niches may change.

Pricing is difficult. If you price too high, the...

While most modern businesses need a domain name, that does not mean that all sectors and niches offer an equal naming opportunity.

What are some of the factors that make names more likely to sell for good returns in a niche or sector?

In this...

If you watched the 66th Grammy Awards ceremony on Feb. 4, 2024, odds are the duet by Tracy Chapman and Luke Combs is a lasting memory. Tracy Chapman made the song Fast Car a huge hit in 1988, while the 2023 Luke Combs rendition made the...

Any domain name can be categorized in various ways, such as the number of words, extension, etc.

This article introduces the idea of also categorizing a particular domain name acquisition according to the investment style that name...

Pricing of domain names is hard. If you price too high, your sell-through rate may go down. If you price too low, you leave money on the table. But what is the right price point? While various automated appraisal systems are available, they...

While there are many ways to find success in domain name investing, I suspect that most successful investors have a strategy to guide their acquisitions.

This week, investor James Kim shared his strategy for finding names. With his...

It seems that many domain investors are scaling back domain acquisitions these days. This may be because of economic uncertainty, a possible drop in domain sales activity, or profits from parking, or simply because the renewal increases have used...

It can seem complex, with all the metrics and tools and more, to decide which names are worth acquiring. Let’s simplify the process to some key questions to ask. None of these are original, and most have been around for years, but I thought...

Domain renewal price increases make domain investing even more challenging.

We are about to see another 7% increase in .com wholesale prices on Sept. 1, 2023, and a 10% increase in .net prices on Feb. 1, 2024.

Prices for .xyz have...

Successful domain investment depends on the art of selecting effective names, as well as the science of using measures to evaluate positive attributes of names.

We often consider various metrics, such as the number of extensions, or how...

It is a familiar refrain within the domain world – I have some great domain names, but I am not getting any sales.

In some cases, the owner may be overlooking weaknesses in the names. However, even solid domain names can go year after year...

The most important point in last week’s NamePros Blog article Six Years of Domain Name Mistakes was to acquire names that will have multiple potential users who are in a position to pay a solid retail price.

Each domain name is...

In order to be a successful domain investor, you need plenty of practice or training. You can choose to invest in domain courses, find a good mentor, or role-play with domain investors or family members. Regardless of the type of business that...

The most successful domain investors have a system. That system may include many elements, but one of the most important is a method for acquiring quality names that businesses will want. As is said, “you make money on the buy.”

But there are so...

The long term goal for some domainers is to grow their portfolio so that domain names become a full time job, or at least a serious part time income stream.

In a survey conducted mid-2021, almost 20% of NamePros respondents indicated that...

With industry domain name sell-through rates not much different than 1%, most domains sit in a portfolio for many years. Other than renewals, it seems natural to simply wait for an offer or sale. But is that really a sound strategy?

While a...

One of the more popular songs of all time is My Way. The English lyrics, adapted by Paul Anka from the French original, into a version specifically for Frank Sinatra, include “Regrets I’ve had a few. But then again, too few to...

Many skills can help you make better decisions as a domain name investor. One of them is quantitative decision making. While probability can never firmly tell you what to do, it can help make better decisions in some cases.

Applied probability...

When following domain name sales on NameBio, certain sales seem surprising. In some cases, the price was due to a strong link set. Also, now and then, it might be a domain name that was let to expire by mistake and the owner needs to bid to...

TonyNames, known here under the NamePros handle @blogspotter, has emerged as one of the most consistent domain name sellers. The level of success he has achieved within less than two years of active selling is a rare accomplishment...

Investors can sell domain names retail, to end users, or wholesale, to other investors who will seek to resell the names. In most, not necessarily all, cases, the pricing will be substantially different. This is because the investor...

More investors sell successfully at the high 3-figure and 4-figure levels, compared to those with multiple 5-figure domain name sales.

A single 5-figure sale can make a monumental difference in a domain investing career. It might open the door...

It is easy to start out on the wrong foot in domain investing.

Whether it is hand-registering too many names, choosing quantity over quality, or investing in sectors or languages that we don’t understand, there are many ways to go wrong. Those...

Year end is a good time to consider improvements in record keeping for the coming year. Many months ago, long-term NamePros member @Ostrados approached me with the idea of an article on financial record keeping and projections. He has...