IT.COM

Saw a couple different domains on TV this morning.

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Not that important, just thought it was interesting. Within the same few moments, saw Tovala dot com advertised, which provides weekly meal deliveries, that makes use of a smart oven to generate perfectly cooked meals with minimum effort, and C3.ai , which is some sort of AI based enterprise software.

Tovala is simply a brandable, and does nothing to explain what you might find on the web site. Just thought it was interesting that they were okay with that, maybe they just wanted a name that they felt was easy to remember.

C3.ai kind of surprised me, I looked at the site and never did understand the concept behind 'c3', but they were willing to use a letter number combo on the .ai extension.

Not sure what kind of discussion I wanted to frame with these two domains, just that it was interesting to see a .com brandable that had nothing to do with the purpose of the site, with the site being well developed, and the .ai as a letter number combo. Companies just seem to be willing to build an idea from scratch instead of going after a specific, site defining word.
 
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I've seen a bunch of "dot tv" on the TV this week, with regards to other extensions. As long as a company can brand themselves well and remain memorable, you can still do just fine without the ideal "dot com" (within reason). IMO
 
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I was a little surprised when I started hearing about the new domain name for Angie's List on the radio and discovered that it's actually spelled Angi.com. It's short but doesn't exactly pass the "radio test."
 
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A few nights ago we put on a Netflix film, believe it was "The Protege". In the introductory portion where the studios responsible make their appearance, there was

Millenium.
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and displayed exactly like that (in their logo and colouring). Notice the placement of the dot? Of course first thing I thought was, dam that's their DN! The line break between the name and extension was interesting, but quite a clever way to brand because while being a domain name, it didn't necessarily display that way.

They currently have the name forwarded to the .ca match.
 
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