- Impact
- 1,608
Totally overvalued and pumped. Change my mind.
Xyz has been on sale there for $2When I search for a domain on dynadot.com, xyz is showing at fourth position after .com .net and .org. I don't have the exact numbers but it seems a lot of people are registering these names.
Beautifully said! Your answer should be copy and pasted in every thread questioning xyz.Great Brands or Domains are essential for branding for building authority and trust in your company. Branding means communicating directly with your customers about your value, vision, products, and services, and in the process building trust and goodwill in the market and creating a perception that helps in the favorable decision making. In short, if your brand is good you can command a premium or generate better results with relatively less marketing and sales efforts.
Now coming back to your core question about the domain extension. If your story or communication strategy is supported and further amplified by the domain extension it is the best option for any branding team. Have you observed why many companies use gTLD or ccTLD as their main domain and use their .com only for delivering traffic for example Zoom company is using Zoom.us as their main domain and although they own .com; its .com extension is only used for forwarding purposes? Because using Zoom with us extension amplifies their stories about their product and service in the customer's mind more strongly than the .com. That is also the reason why Alphabet (Google's holding company) is using abc.xyz which means covering entire letters in the alphabets starting from a. b, c to x, y, z; in sort, positioning their brand like we have everything available whatever you want now or in future.
Now, why .XYZ is getting so hyped especially among crypto and web3 if you remember these cryptos and web3 are mainly a revolt against the corporate and centralized government system and here X, Y, and Z play a very important role in amplifying their story and communication strategy. It represents diversity, inclusiveness, community engagement, and more important decentralized system. XYZ also represents three different dimensions X, Y, Z, and also three different generations. No wonder, US$16 Billion crypto and web3-centric venture capital company choose Paradigm.XYZ instead of .com or any other extension as their domain for their brand.
Paradigm is shifting from Web2 to Web3, from Corporate to COmmunity and from Centralized System to Decentralized system so does the culture and trend.
All the best!