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I read about this well known outbound strategy many times: if you have an EMD (exact match domain) with good CPC & Competition metrics, then you can reach advertisers who pay for exact keyword of your EMD because they will most likely be interested in purchasing your domain to save advertising costs they pay on that keyword.
But does having matching keyword in the domain matter for SEO?
As far as I know this no more works since 10 years ago or more, so what is the value of owning an EMD domain from end users perspective?
But does having matching keyword in the domain matter for SEO?
As far as I know this no more works since 10 years ago or more, so what is the value of owning an EMD domain from end users perspective?
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