Because we are bidding on it and learning in the process. You have been here for four years. Perhaps we should pick your brains about buying LLLL.com and then LLL.com pronounceable names, and about developing our upcoming L.LL URL shortening service.
It appears you are quite experienced with alternative platforms like NameJet, and have seen your share of issues with these smaller platforms. Our plan is to test NJ only in late November, but your feedback and ideas would be needed in ... two minutes?