$224,224 for MikiHouse.com ? Here’s Why

[Arpit131]

So the big sale this week on Sedo was MikiHouse.com. $224,224 for a domain that had been registered since 1999 and surprisingly had dropped two times previously.

As strange as the sale may seem, for the buyer it’s just a huge upgrade from their current .Com web address.

The buyer is MIKI SHOKO CO.,LTD out of Japan.
According to their site, Miki House sells “premium fashion for children since 1971”
Their current web address for the worldwide market is Mikihouse-usa.com, which from a domain perspective is pretty horrible.
The company's main website and domain is on a .jp (country code for japan) domain: mikihouse.co.jp

About the company:

“MIKI SHOKO CO., LTD. is Japan’s leading premium manufacturer and retailer of clothing, shoes and accessories for children. Founded in 1971 in Osaka, Japan, the company opened the first MIKI HOUSE store in Kyoto, Japan, in 1978. In 1987, MIKI HOUSE started its global expansion and opened the stores in world premium shopping locations such as St. Honore in Paris, via Montenapoleone in Milan, Harrods in London and Bloomingdale’s. Currently, it operates more than 300 stores in Japan and 50 stores in Paris, Milan, London, Moscow, Vancouver, Turkey, Ukraine, China, Hong Kong, Singapore, South Korea and United States.


Source

 

[bazabizo]

The beauty here is that the company itself is not named MikiHouse; lucky coincidence for the seller, else a UDRP for $300 would've wrapped it all Great sale!

 

[hookbox]

The company is named MikiHouse. They were using MikiHouse-USA.com as the US website. The seller was smart to put a fake looking company that sold breathing and snoring products to avoid a UDRP.