As you probably know, the internet's domain names are dominated by a single three-letter ending: "com".
What you probably don't know is the sheer scale of dot-com's dominance. There are roughly 116.5m domains ending in ".com" - more than all of the 25 next largest registries combined.
Donuts argues that its domains - ending in everything from dot-agency to dot-zone - are "fresh, semantically meaningful and, in comparison, widely available". Names under these new extensions "aren’t comprised of 'reused' names that others have thrown away".
Never mind that dot-com added nearly as many new names last year as all of the 400 new extensions combined.
It may seem a little rich for new gTLD operators to claim the crown when even they will admit they have seen a lackluster take-up of their flash new endings. As you can see from the graphic below, new gTLDs barely register in the wider market, despite being the hot ticket and making more noise than anyone else.
Full Article: http://www.theregister.co.uk/2015/01/24/dotcom_is_dead_long_live_dotcom/"I wish the industry would stop putting so much energy into telling us that the other guys are bums," he adds. "It may be a Coke and Pepsi thing and we are unlikely to see everyone get together to promote cola-based drinks, but it would be great to have a kumbaya moment in this industry."