Ahh, Way off topic, but I remember when I noticed NHLRivals.com (name of a Microsoft Video Game) was available, and that they hadn't registered the trademark, yet they were releasing the game that same month with (TM) in front of it on the box art.
Got the same kind of threats that this hugo boss guy got, but held out for a week long war of words with Microsoft and the NHL's lawyers and came to a nice settlement, without even having to sign an NDA (which is why I can come on here and tell you guys about it).
It's funny the bigger corporations get, the smaller their brains get (from my experiences). Microsoft even went out and sued that Mike Rowe guy in the PR debacle just a couple weeks later. Seems they buckle under the idea that the little man has a peice of what they want.
My advice, don't register blatant trademarks or typos of trademarks and expect to win in legal battle unless you have a unique situation (golden opportunity) like above. Keep in mind it costs them $3000 or so big ones to file a complaint, if it looks like they're going for it and you know you'll lose, take the 8 dollars.