As representatives for some of the world’s best domain names, our panel of expert brokers usually have a responsibility to monitor both inbound inquiries and perform outbound sales to actively find a buyer. Both inbound and outbound can produce impressive sales, but is one more effective for ultimately producing a sale than the other? This week, we ask our brokers:
@Joe Uddeme, Founder of NameExperts LLC
@Jen Sale, COO of Evergreen.com
George Hong, CEO of @GUTA
@Giuseppe Graziano, CEO of GGRG
Kevin Fink (@iHaveThisIdea), COO of Starfire Web Holdings
@Dave Evanson, Senior Broker at @Sedo
@Hobi Michalec, Co-founder of Lumis Group
@Mike Robertson, Director of Business Development, Fabulous.com
These responses have been edited for clarity.
Are most of your largest domain sales from outbound or inbound buyers?
@Joe Uddeme, Founder of NameExperts LLC
The short answer is both. As a premium .com expert with more than eight years of domain name experience and a proficiency in all things SEO, this wisdom and knowledge has allotted me a substantial referral network within the domain brokerage niche. Timing is everything in what we do and it’s imperative to embrace all of the opportunities that are generated.
@Jen Sale, COO of Evergreen.com
The majority of our business is domain acquisitions (inbound).
George Hong, CEO of @GUTA
Most of our largest sales are from outbound buyers.
@Giuseppe Graziano, CEO of GGRG
Almost all from outbound outreach.
Kevin Fink (@iHaveThisIdea), COO of Starfire Web Holdings
Of the four seven-figure transactions Starfire Holdings (SFH) has completed over the past 18 months, outbound played a major role in the completion of all but one; in that instance, we were working on behalf of the buyer.
We’re unfortunately unable to disclose anything further than the previously charted Freedom.com sale, but needless to say, we like our final positioning in DN Journal's Top 10 sales of the year!
@Dave Evanson, Senior Broker at @Sedo
The breakdown of my largest domain sales are approximately 60% from outbound efforts and roughly 40% from inbound buyers.
@Hobi Michalec, Co-founder of Lumis Group
Outbound.
@Mike Robertson, Director of Business Development, Fabulous.com
Half of my largest sales have been the result of outbound marketing efforts and the other half, inbound leads. Two of the largest sales that have been reported that I've brokered have been BTC.com and CBA.com.
Both sales were a result of compiling a target list of potential buyers and marketing the names to these companies directly. On the flip side, Vixen.com and Dugout.com were from inbound sale inquiries.
These responses have been edited for clarity.