A domainer can ask any price he or she wants for any domain name. Each domain name is different, so looking at what prices others ask will not inform how any particular domain name should be priced. However, since there are frequent discussions around prices being too low or too high, I thought it would be interesting to look at the distribution of buy-it-now prices.
With the Advanced Search feature of Dofo, it is easy to search for domain names with any set of characteristics, such as extension, length, pricing, etc. Dofo covers the major marketplaces, providing a large sampling of priced domain names.
Buy-It-Now .COM Prices
I first looked at
I repeated the search multiple times with different price bins, obtaining the results shown below. There were about 12.6 million priced
Here are some of the features of the distribution.
A Look At .ORG Prices
It is generally felt that
It is true that the drop-off in
What About .CO Pricing?
The
The
Prices of .IO Domain Names
The
The
How Should .REALTY Names Be Priced?
During the summer there was a very good promotion on first year registration of
I did the analysis for
The
Do-It-Yourself Price Distributions
If you are interested in price distribution for some other extension, or domain length, it is easy to obtain results for any type of domain name.
Here are the steps.
Don’t be overly influenced by prices others are asking, but if you want to find out how typical your pricing is, it is easy to find out, thanks to Dofo. Keep in mind that these are asking prices, not sales prices.
Wonder what names are priced $25 million and up? Here is the list! Although many of the top ones seem listed by a single seller on Flippa, and have now been taken down.
With the Advanced Search feature of Dofo, it is easy to search for domain names with any set of characteristics, such as extension, length, pricing, etc. Dofo covers the major marketplaces, providing a large sampling of priced domain names.
Buy-It-Now .COM Prices
I first looked at
.com
domain names, and restricted the search to those with 4 characters or longer, representing the sort of names most common in domain investor portfolios. Had I included 2 and 3 character names, other than a few more high-price names, the overall distribution would not be much changed. I also excluded domain names with hyphens or numbers from all of the results presented here.I repeated the search multiple times with different price bins, obtaining the results shown below. There were about 12.6 million priced
.com
names in this analysis.Here are some of the features of the distribution.
- 61.6% of the
.com
names were priced between $1000 and $4999. - Only 2.2% were priced at $25,000 or more, and only 0.2% above $100,000.
- About 13.7% of the
.com
names were priced at less than $500.
A Look At .ORG Prices
It is generally felt that
.org
domain names have lower prices, so I did a similar analysis for .org
.It is true that the drop-off in
.org
domain names priced above $5000 is somewhat more dramatic than for .com
.- 78.1% of the
.org
names were priced between $250 and $4999. - About 2.4% were priced at $25,000 or more, not very different from
.com
- Only 0.2% were priced above $100,000.
- About 10.6% of the
.org
names were priced at less than $250.
.com
than I expected, although there are fewer .org
priced $5000 to $25,000.What About .CO Pricing?
The
.co
extension has found increasing use among startups and other businesses as an alternative to .com
. The distribution of .co
domain name prices is shown below.The
.co
results show more domains priced at the lower levels, although some are priced to $75,000 and a few beyond that.- 71.7% of the
.co
names were priced between $250 and $4999. - About 1.2% were priced at $25,000 or more, somewhat less that we saw for
.com
and.org
. - About 21.2% of the
.co
names were priced less than $250, substantially more than for.com
. - In fact, 12.1% were priced less than $100.
Prices of .IO Domain Names
The
.io
extension also has strong adoption by startups. As .io
domains are relatively expensive to hold, I did not know if that would influence the prices sought. The distribution of .io
domain name prices is shown below.The
.io
results indicate a fairly wide distribution in prices, although fewer lower price names compared to .co
.- 57.8% of the
.io
extension names were priced between $1000 and $4999. - Of that, 41.5% were priced between $2500 and $4999.
- About 7.5% were priced at $25,000 or more, significantly more than for
.com
,.org
or.co
. - About 6.1% of
.io
domain names were priced less than $500.
.io
names in the $2500 to $5000 range.How Should .REALTY Names Be Priced?
During the summer there was a very good promotion on first year registration of
.realty
names. However, the renewal cost is very high, so most domain investors will try to sell the names within the first year. Since the sales record in the extension was minimal, and very few were even listed for sale in the aftermarket prior to the promotion, it was difficult for investors to know how to price .realty
names.I did the analysis for
.realty
extension names a couple of times, about two weeks separated, and there were dramatic changes. I think investors are still trying to decide on pricing levels. The following analysis is based on 6640 names listed for sale the day I did the analysis.The
.realty
results indicate most are priced below $2500, although with a few much higher.- 67.8% of the
.realty
extension names were priced between $750 and $2499. - Only 1.1% were priced at $10,000 or more.
- Just 0.9% were priced less than $250.
- There seems a fair amount of value-pricing to promote a quick sale, or perhaps recognizing that many clients may be small firms. There were 12.0% of
.realty
domain names priced between $250 and $499.
Do-It-Yourself Price Distributions
If you are interested in price distribution for some other extension, or domain length, it is easy to obtain results for any type of domain name.
Here are the steps.
- Go to Dofo, and click the Advanced Search wording just below the search bar.
- Click the Extensions button and check the one you want. If you do not see it explicitly listed, just type it in, without the preceding dot, and it will appear and check it. If you do repeated analyses, Dofo keeps any previous extension selections, so be sure to clear that before you start.
- Under Sale Type select Domains For Sale and Buy Now Domains.
- If desired, under Length set a minimum and maximum number of characters.
- Under Price set the minimum and maximum.
- Click the Search button, and it will show you how many domain names for sale were found with that characteristic.
- Repeat the preceding two steps for each price range you want to check.
Don’t be overly influenced by prices others are asking, but if you want to find out how typical your pricing is, it is easy to find out, thanks to Dofo. Keep in mind that these are asking prices, not sales prices.
Wonder what names are priced $25 million and up? Here is the list! Although many of the top ones seem listed by a single seller on Flippa, and have now been taken down.
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