NameSilo

information Sedo Unveils a Radical New Design

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The popular domain name marketplace, Sedo, has unveiled a brand new, comprehensive redesign that marks the end of an era in terms of the company’s traditional blue and white colour scheme, with the new design opting for a colour scheme consisting primarily of grey and blue, with all pages being affected by the marketplace’s redesign.

The new design includes a brand new homepage that is far cleaner and more concise than its predecessor. The featured domain names take pride of place on the homepage, along with adverts for marketplace auctions and Sedo’s own auction events.

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Sedo's New Home Page

Searching for domain names is as simple as ever with the new design, thanks to the ever present domain search bar at the top of the page, and easy access to a range of features once you’re on the domain search page. Sedo’s redesign also makes it easier to switch between languages, with 12 different language options available, including Chinese.

Sedo CEO Tobias Flaitz said “We’re very proud of the newly designed website going live. This crucial step upholds Sedo as THE most trusted and leading business partner for global premium domain trading. With this responsive design now available on all devices, the opportunities for success are increased and supported by value adding services and maximizing domain monetization.”

One change that all regular Sedo users will see is the enhanced domain landing page. While the design of Sedo’s parking pages are currently the same, the domain’s landing pages have had a complete redesign, with a central image and statistics. The domain landing pages are all mobile friendly, which, considering that the smartphone is now the most popular way to browse the Internet, is very good news.

The landing pages' "Buy Now" button has been moved to the right of the page on a desktop layout, but becomes centralised on the mobile version.

Early reactions to this redesign are mixed, with some investors calling the new interface "nice, elegant and more professional", while others are more critical.

Sedo regularly published weekly sales figures totaling $1 million or more, so it will be interesting to see whether this new design has a positive or negative effect on those figures in the next few months.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
The site has millions of users, so it's never going to work for everyone.
As per the UI/UX designers creed:
You can please some of the people all of the time, you can please all of the people some of the time, but you can't please all of the people all of the time
 
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The site has millions of users, so it's never going to work for everyone.
As per the UI/UX designers creed:
You can please some of the people all of the time, you can please all of the people some of the time, but you can't please all of the people all of the time
Reading through this thread they haven't pleased any of the people any of the time lol
 
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Do I profit by a new design?

Domain management looks unchanged. Domain search function there doesn´t work and site# choice doesn´t. How will I be able to manage my account? Probably my service guy will respond that everything works fine like they always did when things got worse.
 
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Very uninspired redesign. So much wasted space, too much scrolling, etc.

Don't worry, it won't stay for long.
 
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Its mind boggling how big companies, totally suck at the basic levels.
 
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The more I look at it...... wow....... what a disaster!

Are we absolutely sure this was actually meant to go live? :roll:
 
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I cannot even "change my view" from the dropdown menu so everything we do there has ground to a halt.
 
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1. Go to their startpage.
2. Type in '.com' in the search field.
3. Scroll down.
4. Try to choose another language from the language menu (bottom left).

5. Don't try it, forget it ;)
 
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Sorting functions are not working for me.
 
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They must be losing business hand over foot in the last year or two and then they produce this clusterf-- of a website.
 
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You're terrible Muriel.....

To be honest, my landing page Billionaire.Property is better looking than Sedo!
I did it all by myself, whereas Sedo probably got at least 2-6 designers to play with.......and come out with %^&8*()
 
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To be honest, my landing page Billionaire.Property is better looking than Sedo!

Nice link drop.. but that's an opinion. Another opinion is that you're wrong - and that's despite the fact that I'm in general agreement that Sedo's re-design looks like a small part time site. You want to simplify it a lot and clean up your graphics and change the fonts but not until you fix the render blocking javascript (it's slow as molasses)

As for Sedo? The typography is poor, the color palette is mismatched and scrolling text is something that the old Namepros used to do and should be consigned to the dustbin of history. The use of white-space is inconsistent. Even the main graphic has the wrong eye focal point taking you away from where your eyes should lead. This was not done by a designer.

I only went because I thought this was typical Sedo bashing but .... turns out that everyone here was right.. It's really really bad.
 
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I m the only one who can't open sedo?
 
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Well at least we see a guy and girl looking at a cup
 
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I found the auction page now...need to get use to new design.....
 
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Well at least we see a guy and girl looking at a cup

Preferable to two girls one cup....

[If you don't know it don't google it... and if you still googled it, I'm sorry]
 
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Still,i can't open their homepage...
 
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Why do they have a flat design penis twig and berries?

SEDO.jpg
 
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I like the quote mentioned in home page " The best domains for the brightest of ideas"
 
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  • The sidebar remains visible by scrolling at a speed relative to the page’s height.
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