Really insightful post! I think there's also a good balance of branded domains + LL domains. goldmansachs.com comes to mind, they also own gs.com and in general use them as part of their emailing UPN.
there's always a good reason to own an LL...
A pretty good week for all things .se
Domain - Office / Supply.se
Sale venue: DAN
Listing type: Make offer
Price - $650
Purchase venue: Metaregistrar BV
Hold time - 2 months
Purchased for - $0.9