I'm really kind of surprised many haven't figured this out yet - whether to develop, or park.
The answer lies "between the lines" and is in the middle of both. Quoting
Parked.com Donny from his DN Journal interview - he also mentions it. From the interview: "We have seen people who have domains parked with us that don’t generate any hits or revenue move their domains to some of these content/mini-site companies and then usually a few months later the domains are back with us, but now they have traffic and now they are making money. So the mini-site/content companies do help domains get traffic."
And from another DN Journal interview with
Whypark's Stephen Douglas. "WhyPark's business model is one that isn't meant or intended to compete with "traditional" PPC companies. Our focus is on developing out those domains that wouldn’t otherwise make revenue through parking. In terms of direct monetization, I’d say that parking performs better in the short-term on a revenue per visitor basis. You’re getting a visitor to the site and offering them only paid options to leave, or back out of the site. However, you always need fresh visitors since you won’t get repeat traffic or build new traffic through new incoming links, referrals, etc."
I've employed this strategy for the last year and a half and those two articles are the first I've seen from any of the "power hitters" even mentioning it.
I've said it many times before in the Whypark thread.
Reg it, develop it cost effectively ($1 a domain), then park it. Rinse and repeat.
It works very well (
very well). Curious to see who the knucklehead's gonna' be that says they just invented the plan and tries to sell it to Domainers for $199.95.
Here's an example - hand regged a few weeks ago -
www.4GTelepresence.com, sent the DNS to Whypark and it showed up in Google 40 hours later (do a search for "4G Telepresence" minus quotes). I'll keep developing it for a few more months, then I'll shut it down (development) and send it to Parked.com and collect some loot.
If ya' wanna' throw a dog a bone because I just did your homework for ya' - you can always use one of the Whypark logos (referral) on my site, lol.
L2
I pulled some numbers.
Here's actual examples (expanding on my post).
- 12/16/2008 GoDaddy hand reg of 3GTelepresence.com (note, no link - currently parked) = $7.55.
Sent to Whypark and developed = $1.
Stopped development, DNS sent to Parked.com, Total revenue = $1,199.21 to date (DOES NOT include Adsense revenue while at WP, just Parked.com revenue).
- Here's another. 03/11/2008 GoDaddy hand reg of TelepresenceReport.com (note, no link - currently parked) = $7.05 (before price increase).
Sent to Whypark and developed = $1 (after a half-assed attempt at Joomla).
Stopped development, DNS sent to NameDrive.com, Total revenue = $1,338.58 to date (DOES NOT include Adsense revenue while at WP, just NameDrive revenue).
You think Domaining is past its peak and is on the way down?
Nawwww, it just changed man, ya' got to roll with the changes.
L2