association of national advertisers

According to a study on behalf of the Association of National Advertisers, a staggering $6.3 billion dollars will be lost in 2015 due to fraudulent ‘bot traffic.’These bots inflate the monetized audiences at those web sites between 5% to 50%. One quarter of bots were targeting web sites that...

According to a study on behalf of the Association of National Advertisers, a staggering $6.3 billion dollars will be lost in 2015 due to fraudulent ‘bot traffic.’These bots inflate the monetized audiences at those web sites between 5% to 50%. One quarter of bots were targeting web sites that...