branding

Branding around Covid? Trademarks, domain registrations and naming your company with Covid continue to move forward. Trademarks filed for things like CovidLivesMatter, (the .com was actually registered in March 2020). ICLG.com published an article that gives a deep dive to all 3 components in...

Branding around Covid? Trademarks, domain registrations and naming your company with Covid continue to move forward. Trademarks filed for things like CovidLivesMatter, (the .com was actually registered in March 2020). ICLG.com published an article that gives a deep dive to all 3 components in...

Buying, selling, and brokering domain names are the most common aspects of the domain industry, with the first two being where most investors likely invest their time. However, one of the more and most daunting aspects of the domain industry is developing domains into full-fledge, thriving...

Buying, selling, and brokering domain names are the most common aspects of the domain industry, with the first two being where most investors likely invest their time. However, one of the more and most daunting aspects of the domain industry is developing domains into full-fledge, thriving...

Many domain investors and startup owners are enthusiastic about the .io domain extension. Quality single word names can command five-figure prices. The extension has one of the best global sell-through rates of all extensions. The rate of adoption of .io by startups continues to grow each year...

Many domain investors and startup owners are enthusiastic about the .io domain extension. Quality single word names can command five-figure prices. The extension has one of the best global sell-through rates of all extensions. The rate of adoption of .io by startups continues to grow each year...

In the world of domaining, typo is usually seen in a negative light. While a lot of companies start off by getting a cheaper option of the domain name available, because they do not have the kind of investment required for getting the perfect domain name, they soon upgrade to a better name as...

In the world of domaining, typo is usually seen in a negative light. While a lot of companies start off by getting a cheaper option of the domain name available, because they do not have the kind of investment required for getting the perfect domain name, they soon upgrade to a better name as...

I came across NameLab.com on accident yesterday by just typing in potential good names for a domain marketplace. I found NameLab super fascinating because they have been around since 1981 and are behind naming some megabrands. On their homepage there is a section that reads, "Some names we're...

I came across NameLab.com on accident yesterday by just typing in potential good names for a domain marketplace. I found NameLab super fascinating because they have been around since 1981 and are behind naming some megabrands. On their homepage there is a section that reads, "Some names we're...

I've seen software developers use a lot of firstnameLastname.me for personal brand, using it to showcase their portfolio, the projects they have done, a complete repository perhaps. How do you think .me is when compared to, say, firstnameLastname.com or say some other extension? Also, would you...

I've seen software developers use a lot of firstnameLastname.me for personal brand, using it to showcase their portfolio, the projects they have done, a complete repository perhaps. How do you think .me is when compared to, say, firstnameLastname.com or say some other extension? Also, would you...

uni.com/ is taken by another company unilink.com is taken by another company #branding fault

//

//

Following the merger of Trowbridge (TT-LLC.com) and IntelliWare (IntelliWare.com), the portfolio company of Enlightenment Capital has unveiled a new corporate identity to better serve U.S. defense and national security customers: IntelliBridge (.ext?). The name “signifies an appreciation” for...

Following the merger of Trowbridge (TT-LLC.com) and IntelliWare (IntelliWare.com), the portfolio company of Enlightenment Capital has unveiled a new corporate identity to better serve U.S. defense and national security customers: IntelliBridge (.ext?). The name “signifies an appreciation” for...

A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters. So how do you create a memorable name? In a 2003 article from the Journal of Advertising, the authors cited the following...

A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters. So how do you create a memorable name? In a 2003 article from the Journal of Advertising, the authors cited the following...

(a good read / Marketing, Branding, eCom) ... Call it a buzzword, or an obsession, or a trend, but millennial and Gen Z consumers are constantly searching for something real. Whether it be an authentic voice, an authentic experience, or an authentic avocado toast, it seems to be the defining...