traffic optimisation

If you remember from previous articles the normalised RPM allows us to precisely compare one monetisation provider versus another. This metric is VERY different from the traditional RPM that is often used more as a marketing tool than an actual unit of measurement. The normalised RPM is the...

If you remember from previous articles the normalised RPM allows us to precisely compare one monetisation provider versus another. This metric is VERY different from the traditional RPM that is often used more as a marketing tool than an actual unit of measurement. The normalised RPM is the...