Along with Internet entering into a period of unprecedented prosperity, a good domain name also rises to an irreplaceable position in developing a company. In this article, we will share with you the importance of the domain name for enterprises and talk about those interesting affairs you may not know between big companies and their domain names.
The "Shortcomings" of Domain Name
Domain name's shortcomings are the direct cause resulting in its irreplaceable position.
>>>> Uniqueness
As another expression of IP address, every domain name is unique and unrepeatable. Easily speaking, the domain name is like the number on each family's outside door, only through which people can find your website!
>>>>Rareness
The amount of the domain name is large and immeasurable, while the premium domain names are limited. Domain name is acquired by registering. The principle is that who comes first, who get it, which endows the domain names' characteristic of performing as business investment.
The "shortcomings" of domain name are not only limited to these above. The influence of the domain names to a corporate brand is beyond your imagination!
1. Promote Company Image & Raise Brand Awareness
A domain name consistents with its brand name will be more impressive, therefore attract more potential customers.
2. Easy to popularize & Decrease advertisement Budget
A good domain name performs an important role in making the customer easy to remember and finding the corresponding company quickly which makes the promotion get double outcomes with the same effort.
3. Protect Brands & Avoid Disputes
Get the domain names relevant to your brand and make sure these domain names wouldn’t owned by competitors, by which way you could avoid the related domain names to be used with malicious purpose by others and causing negative impact.
4. Acquire More Traffic
Domain names themselves have traffic as well, premium domain names have substantial traffic only by parking. Enterprises using premium domain names can witness the influence on bringing exposure.
5. Become Important Business Assets
Because of it's feature of rareness, together with it's recognization as a tradeable assets. The domain name is becoming a symbol of the enterprise image which shows the company's comprehensive strength. The more prestigious and foresighted the company is, more attention they pay on the domain names.
"Affairs" between Companies and Domain Names
Tencent & QQ.com
When we talk about Tencent as to QQ.com, its like trousers to pants-exactly same. As a localization of instant message software of ICQ, Tencent company registered and used OICQ.com at first. The following year, when their QQ became gradually popular, however, they lost their domain names to ICQ company.In the next two years, Tencent put Tencent.com into use. At that time, they could not get either oicq.com, oicq.net, qq.com.cn or qq.cn. Tencent was facing the choise to give up the brand QQ. Finally in 2003, Tencent paid nearly 10 million RMB for QQ.com. Tencent, his image of QQ penguins, and QQ.com, were eventually binded together.
Sina & Weibo.com
Sina microblog learns from the success of Twitter and is launched in 2009 officially. In 2011, Sina microblog launched its independent domain name Weibo.com, presenting an important commercial step made by Sina. And nowadays, when we speak of microblog, the first thing pop up into the mind is Sina microblog and weibo.com.
JingDong & JD.com
From mixed domain name 360buy.com to double Pinyin domain name JingDong.com, JingDong has now been using the domain name JD.com. The process of finding a suitable domain name is quite tough. Jing Dong spent CNY 3.3 million on JD.com, which resulted in a big controversy. The topic whether JingDong shall change the domain name or not received various opinoins. It is said that JD.com has helped JingDong save more than 10 million in advertising. Now we see that it is a wise choice.
360 & 360.com
360 Search Engineer first purchased the domain name sou.com, and after a long time of lobby, they finally gained so.com. At the beginning of this year, Qihu360 spent $1.7 million purchasing the 360.com from western market, breaking the records. Qihu has put a lot of thoughts and money into domain names.
Chinese enterprises and emerging Internet enterprises begin to pay greater attention to brand protection and domain names.
We hope that increasingly more companies can realize the importance of domain names and get the suitable one!
The "Shortcomings" of Domain Name
Domain name's shortcomings are the direct cause resulting in its irreplaceable position.
>>>> Uniqueness
As another expression of IP address, every domain name is unique and unrepeatable. Easily speaking, the domain name is like the number on each family's outside door, only through which people can find your website!
>>>>Rareness
The amount of the domain name is large and immeasurable, while the premium domain names are limited. Domain name is acquired by registering. The principle is that who comes first, who get it, which endows the domain names' characteristic of performing as business investment.
The "shortcomings" of domain name are not only limited to these above. The influence of the domain names to a corporate brand is beyond your imagination!
1. Promote Company Image & Raise Brand Awareness
A domain name consistents with its brand name will be more impressive, therefore attract more potential customers.
2. Easy to popularize & Decrease advertisement Budget
A good domain name performs an important role in making the customer easy to remember and finding the corresponding company quickly which makes the promotion get double outcomes with the same effort.
3. Protect Brands & Avoid Disputes
Get the domain names relevant to your brand and make sure these domain names wouldn’t owned by competitors, by which way you could avoid the related domain names to be used with malicious purpose by others and causing negative impact.
4. Acquire More Traffic
Domain names themselves have traffic as well, premium domain names have substantial traffic only by parking. Enterprises using premium domain names can witness the influence on bringing exposure.
5. Become Important Business Assets
Because of it's feature of rareness, together with it's recognization as a tradeable assets. The domain name is becoming a symbol of the enterprise image which shows the company's comprehensive strength. The more prestigious and foresighted the company is, more attention they pay on the domain names.
"Affairs" between Companies and Domain Names
Tencent & QQ.com
When we talk about Tencent as to QQ.com, its like trousers to pants-exactly same. As a localization of instant message software of ICQ, Tencent company registered and used OICQ.com at first. The following year, when their QQ became gradually popular, however, they lost their domain names to ICQ company.In the next two years, Tencent put Tencent.com into use. At that time, they could not get either oicq.com, oicq.net, qq.com.cn or qq.cn. Tencent was facing the choise to give up the brand QQ. Finally in 2003, Tencent paid nearly 10 million RMB for QQ.com. Tencent, his image of QQ penguins, and QQ.com, were eventually binded together.
Sina & Weibo.com
Sina microblog learns from the success of Twitter and is launched in 2009 officially. In 2011, Sina microblog launched its independent domain name Weibo.com, presenting an important commercial step made by Sina. And nowadays, when we speak of microblog, the first thing pop up into the mind is Sina microblog and weibo.com.
JingDong & JD.com
From mixed domain name 360buy.com to double Pinyin domain name JingDong.com, JingDong has now been using the domain name JD.com. The process of finding a suitable domain name is quite tough. Jing Dong spent CNY 3.3 million on JD.com, which resulted in a big controversy. The topic whether JingDong shall change the domain name or not received various opinoins. It is said that JD.com has helped JingDong save more than 10 million in advertising. Now we see that it is a wise choice.
360 & 360.com
360 Search Engineer first purchased the domain name sou.com, and after a long time of lobby, they finally gained so.com. At the beginning of this year, Qihu360 spent $1.7 million purchasing the 360.com from western market, breaking the records. Qihu has put a lot of thoughts and money into domain names.
Chinese enterprises and emerging Internet enterprises begin to pay greater attention to brand protection and domain names.
We hope that increasingly more companies can realize the importance of domain names and get the suitable one!
