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It's really a useful tool, I recommend it. It basically does a Google search on your behalf as often as you wish and delivers it to your email inbox.
Read more at the link below:Google Alerts is one of the most powerful tools made available from our friends at Mountain View, but despite it’s huge potential it’s largely under-rated and doesn’t get the appreciation or the acknowledgement it deserves.
It’s been around for donkey’s years but is still in Beta, and the chances are you’re using it already in a simple way, perhaps to keep track of your own name to see whether there’s a Footballer in Spain with your name or a namesake who’s running for the local council.
You might even have it running for your companies brand name to keep tabs on any good or bad press you’re getting.
And if you aren’t doing either of those two things stop reading this article now (we’ll wait for you) and go and get that set up before you do anything else
Code:
http://www.seoptimise.com/blog/2010/09/clever-tricks-you-can-do-with-google-alerts.html