- Impact
- 1,053
For example, if the owner of SIMPLY.COM offered to give it to SYMPLI.CA for FREE early on in their startup phase, you could bet they'd jump at it and that's what the company would be named. No need to spell it out to people for email or for radio ads, as everyone knows how it's spelled, while there can be a lot of problems with these phonetic hipster sites that sound like real words but are spelled differently.
But SIMPLY.COM is a high 6-figure domain (or more) and not many companies can afford it, so they go to the next lower tier, and the next lower tier and the next.... looking for something they can afford.
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I would find SIMPLY.COM to be dull and unexciting. Remember when Sage was "Simply Accounting"?Simply.com sounds perfectly dull for accounting.