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Just saw the news at domaining.com that CustomerService.com is going to auction @ $2.1 million.
https://www.forbes.com/sites/shephy...n-name-goes-to-auction-for-2-1m/#6021250b7150
Domain names that are memorable and search-engine friendly are branding gold, which is why companies fight for the right to own them, sending their value into the mega millions. You might think it’s insane to spend millions on a simple Internet web address, but the right .com URL could turn an ordinary business into a household name that would otherwise take years to get on people’s radar and cost almost as much in marketing, if not more.
https://www.forbes.com/sites/shephy...n-name-goes-to-auction-for-2-1m/#6021250b7150