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I think it was sold to a French TV channel D8... nothing to do with date.
I am surprised they did not go for c8.tv (which I own) ,,especially as they have recently rebranded from d8 to c8.
D8 was rebranded C8 on 5 September 2016. The channel was originally launched in 2012, replacing Direct 8, previously owned by Bollore group.
Can anyone explain that one to me?
Cest la vie