I love this domain name. The market for delivered groceries is heating up as Amazon steps up and begins expanding their service. I also think this domain name fits perfectly into Subways marketing of "Eat Fresh"... especially since they dont deliver (yet..)
To me this is a sit and be patient domain name. Somewhere in the high $X,XXX to low $XX,XXX if you can get the right end-user. Great domain name - Wish it was in my collection.