We maintain one of the largest twitter major klout networks I know of.
Hundreds of aged developed domains all with 1 to 4 twitter accounts.
Blog feeds one twitter
Forum feeds another
Maybe another blog feeds 3rd
Something else feeds 4th
End result is our content has created a huge number of accounts with klout and expert rankings so we can take over any topic page or brand hashtag we want.
The key to twitter is 1 to 4 related accounts to feed a sites original content.
Then you use multiple accounts in tweeterdeck to manage your power.
You can essily fav and retweet inside tweetdeck.
The more you dominate topic pages with original content the more followers and RTs and favs you get. The more engagement u raise klout and expert rankings.
Its tons of work, but you end up able to influence any topic you want in twitter.
Celebs do it with millions of followers, growth hackers do it with lots of content accounts that got power thru klout n expert rankings.
Klout is pretty good at ranking influence in SM.
If you compare klout to say moz, moz is a joke, your klout rank and expert rankings is a good indicator of your ability to stick big topic pages.
A tweet lasts minutes on timelines but a tweet that sticks a topic page can b there for months getting you traffic, followers, RTs n favs.
99.9% of tweets cant stick a topic page.
1% of tweets might hit a topic page but if no engagement it drops.
U get on important lists being on topic pages.
So seeing your list engagement, your new followers, your traffic to content then your rt's n favs tells you if your work is getting you traction.
You keep sticking traffic topics eventually a celeb retweets u or major media picks up your content.
So that's our experience with twitter.
We set up accounts all our top domains years ago, then we built blogs got youtube each domain made hd videos each domain git fb some n g+ some then lin for some.
U tie it all in with social feather
People hit your content from a serp
See share or follow their shares hit their followers bingo u moving social metrics
Next thing u kno u top of google due to it