Google has made another move to make domain names less relevant to internet users.
The company will no longer display URLs in search results pages for any web site that adopts a certain technical standard.
Google explained the change in a blog post incorrectly titled “Better presentation of URLs in search results”.
Full Article: http://domainincite.com/18364-google-eliminating-domains-from-search-resultsCode samples and the rules are published here.
It strikes me that Google, by demanding naming uniqueness, is opening itself up for a world of hurt.