You've probably noticed there are quite a lot of websites on the internet these days, which means that many domain names are already in use. So the first thing you should do is come up with a shortlist of suitable domain names, which gives you some wriggle room if your preferred choice is already taken.
Another important thing is to keep your domain name simple. While it may seem creative to spell 'excellence' as 'xcellence', it can make it confusing for people to remember and type. Avoiding hyphens where possible will also help people remember your domain.
Read MoreYou can't have spaces in URLs, so you'll want to make sure your domain name looks good as one word – and doesn't have any unfortunate double meanings, as the owners of Experts Exchange found out with their expertsexchange.com domain...
