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Have been considering a couple of .name domains and wondering if base keywords will get the same treatment in .name as in other TLD's or am I missing something. To expand on this, how do search engines handle the subdomain words ie subdomain.domain.ext? And to expand on this, what is the general thinking on .Name in general and the "creative" context that many domain marketers/developers (including myself) are applying to the ext. (--not whether right or wrong, but, rather, how effective and worthwhile?).