- Impact
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:gl: I've done some research on .Name, and hope this will be helpful in clearing up some of the confusion and misunderstanding concerning the TLD. Quotes are copied directly from nic.name, and more info is available w/ links both to them and to ICANN for those interested.
Second level .Name registrations were opened 14Jan04.
"Global Name Registry has opened up its second level for registrations, meaning names like spike.name, abc.name, pmorgan.name, now are available"
http://www.nic.name/
"Hundreds of thousands of extremely attractive names, taken on most other TLDs like .com, .net, .org and .info, now are available on .NAME, probably for the last time in many years. .NAME is the last TLD to open its second level domain space of the 7 new top-level-domains introduced by ICANN in 2001"
"With the opening of the second level, .name becomes structurally and technically identical to other TLD's e.g. .com and .net, and registrations of personal names can be made directly on the second level, e.g. jim.name"
Nic.Name is doing somewhat of a balancing act, due to a conflict arrising between the the original marketing of the 3rd level.name and a shift in approach when the the second level was opened to registration . Maintaining the the original premise for .Name use while opening up the second level that operates in the same way as the other tld's has created some of the confusion over the purpose and appropriate use of the name. ie Allowing.name to operate in a way "identical" to the other tld's while maintaining the "personal" qualities which defined (and continues to define) the domain's original purpose. (Akin to playing both sides of the fence).
Adding to the confusion, is the problem that arrises when 3rd and 2nd level names are duplicated at the second level. ie Best.Domain.Name has been regd as a 3rd level domain, now what to do concerning that registrants rights when the 2nd level opens up and Domain.Name becomes available? Additionally, there is the problem of how to deal w/ email addresses, when there is already an active email w/ the second level name. ie If Best @Domain.Name is in use, how does a different registrant w/Domain.Name receive mail? This obstacle is made even more difficult by the fact that an email address was one of the benefits that was part of the third level .Name registration package.
The Registry's answer was to create a system of "defensive registration", which gives the 3rd level holder, (as well as the trademark holder if the name warrants), the oppurtunity to "guard" the second level, or, ".Domain", (using the Best.Domain.Name and Domain.Name example). The only names that the registry won't allow are: dir, directory, email, genealogy, http, mail, mx, mx[followed by a number from 0 to 100], ns, ns[followed by a number from 0 to 100], wap, www and www[followed by a number from 0 to 100]. : The following is a summary of the Defensive Registration policy copied from nic.name site. More details available at ICANN site: http://www.icann.org/tlds/agreements/name/registry-agmt-appl-8aug03.htm
Effect of a Defensive Registration:
Defensive Registrations will not resolve within the DNS.
2ndLevel:A second level Defensive Registration will prevent a Personal Name Registration that uses the same string at the second level.
Thus, for example, a second level Defensive Registration for example.name will prevent a third party from registering <any string>.example.name or <any string>@example.name.
However, a second level Defensive Registration will not prevent a Personal Name Registration that uses the same string at the third level.
3rd Level:A third level Defensive Registration will prevent a Personal Name Registration that uses the same string at the third level.
Thus, for example, a third level Defensive Registration for example.<any string>.name will prevent a third party from registering example.<any string>.name or example@<any string>.name.
However, a third level Defensive Registration will not prevent a Personal Name Registration that uses the same string at the second level.
In short, w/ the exception of dir, directory, email, genealogy, http, mail, mx, mx[followed by a number from 0 to 100], ns, ns[followed by a number from 0 to 100], wap, www and www[followed by a number from 0 to 100], all names have been made available to register, w/ the exception of Defensive Registrations. From my perspective, which is pro-.Name, the losers in this scheme, were those who had a good, generic name at the 3rd level and either did not make a defensive reg to protect the name at the second level, or did not have an active email address in place before the 2nd level name was reggd. The top winner, was the individual who had Example.Domain.Name and made a defensive registration of Domain.Name. Not totally transparent, but the picture gets clearer.
Whether or not .Name has any commercial potential for it's owners, is a matter of speculation. My minority point of view is that it will be viable, (perhaps very much so), particularly in niche markets where "name" fits conceptually and thematically.:gl:
Second level .Name registrations were opened 14Jan04.
"Global Name Registry has opened up its second level for registrations, meaning names like spike.name, abc.name, pmorgan.name, now are available"
http://www.nic.name/
"Hundreds of thousands of extremely attractive names, taken on most other TLDs like .com, .net, .org and .info, now are available on .NAME, probably for the last time in many years. .NAME is the last TLD to open its second level domain space of the 7 new top-level-domains introduced by ICANN in 2001"
"With the opening of the second level, .name becomes structurally and technically identical to other TLD's e.g. .com and .net, and registrations of personal names can be made directly on the second level, e.g. jim.name"
Nic.Name is doing somewhat of a balancing act, due to a conflict arrising between the the original marketing of the 3rd level.name and a shift in approach when the the second level was opened to registration . Maintaining the the original premise for .Name use while opening up the second level that operates in the same way as the other tld's has created some of the confusion over the purpose and appropriate use of the name. ie Allowing.name to operate in a way "identical" to the other tld's while maintaining the "personal" qualities which defined (and continues to define) the domain's original purpose. (Akin to playing both sides of the fence).
Adding to the confusion, is the problem that arrises when 3rd and 2nd level names are duplicated at the second level. ie Best.Domain.Name has been regd as a 3rd level domain, now what to do concerning that registrants rights when the 2nd level opens up and Domain.Name becomes available? Additionally, there is the problem of how to deal w/ email addresses, when there is already an active email w/ the second level name. ie If Best @Domain.Name is in use, how does a different registrant w/Domain.Name receive mail? This obstacle is made even more difficult by the fact that an email address was one of the benefits that was part of the third level .Name registration package.
The Registry's answer was to create a system of "defensive registration", which gives the 3rd level holder, (as well as the trademark holder if the name warrants), the oppurtunity to "guard" the second level, or, ".Domain", (using the Best.Domain.Name and Domain.Name example). The only names that the registry won't allow are: dir, directory, email, genealogy, http, mail, mx, mx[followed by a number from 0 to 100], ns, ns[followed by a number from 0 to 100], wap, www and www[followed by a number from 0 to 100]. : The following is a summary of the Defensive Registration policy copied from nic.name site. More details available at ICANN site: http://www.icann.org/tlds/agreements/name/registry-agmt-appl-8aug03.htm
Effect of a Defensive Registration:
Defensive Registrations will not resolve within the DNS.
2ndLevel:A second level Defensive Registration will prevent a Personal Name Registration that uses the same string at the second level.
Thus, for example, a second level Defensive Registration for example.name will prevent a third party from registering <any string>.example.name or <any string>@example.name.
However, a second level Defensive Registration will not prevent a Personal Name Registration that uses the same string at the third level.
3rd Level:A third level Defensive Registration will prevent a Personal Name Registration that uses the same string at the third level.
Thus, for example, a third level Defensive Registration for example.<any string>.name will prevent a third party from registering example.<any string>.name or example@<any string>.name.
However, a third level Defensive Registration will not prevent a Personal Name Registration that uses the same string at the second level.
In short, w/ the exception of dir, directory, email, genealogy, http, mail, mx, mx[followed by a number from 0 to 100], ns, ns[followed by a number from 0 to 100], wap, www and www[followed by a number from 0 to 100], all names have been made available to register, w/ the exception of Defensive Registrations. From my perspective, which is pro-.Name, the losers in this scheme, were those who had a good, generic name at the 3rd level and either did not make a defensive reg to protect the name at the second level, or did not have an active email address in place before the 2nd level name was reggd. The top winner, was the individual who had Example.Domain.Name and made a defensive registration of Domain.Name. Not totally transparent, but the picture gets clearer.
Whether or not .Name has any commercial potential for it's owners, is a matter of speculation. My minority point of view is that it will be viable, (perhaps very much so), particularly in niche markets where "name" fits conceptually and thematically.:gl:
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