.RichardLi? More money than sense.
Forgetting for a second that this guy is a billionaire and it probably doesn't make any odds to him whether it's a good idea or not...
Surely it makes more sense to select an extension with more breadth than exactly your own full name. I feel a bit baffled why he wouldn't have just chosen .Richard if he really wanted his own name as an extension, then he'd at least have exclusivity on the name Richard which I could consider quite cool from a vanity perspective as eluded to by
@HotKey.
From an investment standpoint it is completely useless. He literally had a choice to drop his $250,000+ (and the same every year) on any single word extension, there aren't
that many gTLDs - he was spoilt for choice and he chose .RichardLi, an extension that is of no use to anyone apart from him, that will never be in demand by anyone else and I'd argue is difficult to use even for him.
Does he have to register his own domains and ensure he keeps them registered? With a nice $11 a year .com you don't have to manage your own registry, you have free reign on the subdomains with minimal configuration and zero ongoing maintenance and you don't have to leave anyone baffled when you explain to everyone that your email address ends in .RichardLi every bloody time you give your email address out. Using something that is non-standard is just a recipe for disaster:
[email protected] or
[email protected] trumps some non standard alien format like
[email protected] every time.
On the other hand, maybe I'm wrong and that's why he's a billionaire and I'm not.
https://www.theregister.co.uk/2016/05/12/meet_the_man_who_owns_his_own_piece_of_the_internet/