Owning a premium domain name is equivalent to long-lasting advertisement, not only for a company, but also for an individual. For example, when Tesla upgraded their domain name from teslamotors.com to
tesla.com, numerous domain social media platforms wrote headlines for them, which is equivalent to free brand advertisements. Moreover, a premium domain can be the most notable label of a person. We sometimes introduce a veteran by addressing him “the owner of XX.com” for instance. This function can be regarded as an additional function of the first one.
