TrueName™ Customers Say Descriptive Domains Are Key to Dominating Search Engine Rankings
A Strategy of Primary Keywords in the Domain, Supported by Valuable Content and Technical SEO, Puts Hundreds of Businesses on the First Page of Search Results
Using top-level domains (TLDs) from TrueName, such as ".loans," ".travel," and ".tours," businesses can create descriptive domain names that include the primary keyword they want their websites to rank for in search engines, anchoring a successful SEO strategy.
Blake Janover, founder and CEO of fintech Janover Ventures, built a strong foundation for his websites, such as multifamily.loans, by starting with a descriptive domain name and using logical organization to support it with content focused on related keywords, as well as strong technical SEO practices.
"The SEO benefits of a highly targeted, high-quality, responsive website tied to a descriptive domain turned out to be a powerful strategy that we've been able to duplicate many times over," Janover says. "Many of our other properties follow a similar formula, and as such, we have actually managed to build one of the most complete and intricate commercial finance networks in the world."
In 2020, Janover had 1 million unique visitors to its websites, primarily from organic traffic driven by SEO, and saw business growth of 184 percent.
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A Strategy of Primary Keywords in the Domain, Supported by Valuable Content and Technical SEO, Puts Hundreds of Businesses on the First Page of Search Results
Using top-level domains (TLDs) from TrueName, such as ".loans," ".travel," and ".tours," businesses can create descriptive domain names that include the primary keyword they want their websites to rank for in search engines, anchoring a successful SEO strategy.
Blake Janover, founder and CEO of fintech Janover Ventures, built a strong foundation for his websites, such as multifamily.loans, by starting with a descriptive domain name and using logical organization to support it with content focused on related keywords, as well as strong technical SEO practices.
"The SEO benefits of a highly targeted, high-quality, responsive website tied to a descriptive domain turned out to be a powerful strategy that we've been able to duplicate many times over," Janover says. "Many of our other properties follow a similar formula, and as such, we have actually managed to build one of the most complete and intricate commercial finance networks in the world."
In 2020, Janover had 1 million unique visitors to its websites, primarily from organic traffic driven by SEO, and saw business growth of 184 percent.
read more (afilias)