Premium domains are a limited commodity, and thus, extremely valuable. And customers know. Along with reason #1, when customers see a premium domain, they conclude that it must be a trusted, high-quality brand if its website is a premium domain.
Read MoreShorter domains are typically catchier, easier to remember, and easier to spell. These attributes mean that the domain is more likely to cast a wider net to reach and preserve customers. And as customers talk about your website and name, you will also get more and more traffic and repeat visits...
