ad fraud

Mike O’Brien wrote an article on Clickz that delved into just how much ad fraud is costing companies. The article referenced a study called The 2015 Bot Baseline Report, that report concluded that advertisers will lose $7.2 billion in 2016. Released yesterday, The 2015 Bot Baseline Report...

Mike O’Brien wrote an article on Clickz that delved into just how much ad fraud is costing companies. The article referenced a study called The 2015 Bot Baseline Report, that report concluded that advertisers will lose $7.2 billion in 2016. Released yesterday, The 2015 Bot Baseline Report...