Mike O’Brien wrote an article on Clickz that delved into just how much ad fraud is costing companies.
The article referenced a study called The 2015 Bot Baseline Report, that report concluded that advertisers will lose $7.2 billion in 2016.
Released yesterday, The 2015 Bot Baseline Report estimates that advertisers around the world will lose $7.2 billion in 2016, as a result of fraudulent impressions. That number is relatively the same from last year, just a little higher to account for an increase in digital spend.
The article goes on to look at ways advertisers can fight ad fraud.
The complete report is available here
The article referenced a study called The 2015 Bot Baseline Report, that report concluded that advertisers will lose $7.2 billion in 2016.
Released yesterday, The 2015 Bot Baseline Report estimates that advertisers around the world will lose $7.2 billion in 2016, as a result of fraudulent impressions. That number is relatively the same from last year, just a little higher to account for an increase in digital spend.
The article goes on to look at ways advertisers can fight ad fraud.
The complete report is available here
