aesthetics

Is it possible that recent branding trends have resulted in overlooking beautiful words? Is there an advantage to having a beautiful name? What does beautiful even mean in the context of words? What Do We Mean By A Beautiful Word? The primary purpose of words is utilitarian, to describe...

Is it possible that recent branding trends have resulted in overlooking beautiful words? Is there an advantage to having a beautiful name? What does beautiful even mean in the context of words? What Do We Mean By A Beautiful Word? The primary purpose of words is utilitarian, to describe...

Let’s step back from the business of acquiring, promoting and selling domain names, and put ourselves in the position of a group wanting to name a business, product, service or organization. Let’s consider the simple question: What makes a good name? Memorable Your name needs to be memorable...

Let’s step back from the business of acquiring, promoting and selling domain names, and put ourselves in the position of a group wanting to name a business, product, service or organization. Let’s consider the simple question: What makes a good name? Memorable Your name needs to be memorable...