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  1. Eric Lyon

    strategy From Sole Proprietorship to General Partnership (Assumed Name Certification)

    Today, my lovely wife and I have filed together for number 6 (Assumed Name Certification). This time, in Houston, Texas (Harris County). The Scorpion Agency is now officially a General Partnership (Mom & Pop operation)How easy is it to file for an “Assumed Name Certificate”? It’s actually...
  2. Eric Lyon

    strategy From Sole Proprietorship to General Partnership (Assumed Name Certification)

    Today, my lovely wife and I have filed together for number 6 (Assumed Name Certification). This time, in Houston, Texas (Harris County). The Scorpion Agency is now officially a General Partnership (Mom & Pop operation)How easy is it to file for an “Assumed Name Certificate”? It’s actually...
  3. Eric Lyon

    strategy Brand Development Tips – #1: Brainstorming Your Brand Name

    I decided to start a new series for brand development tips to share some of the things I’ve learned over the years. When it comes to starting up a new online or offline business, the number one thing you need to get started is a solid brand to represent you or your new company. If you are an...
  4. Eric Lyon

    strategy Brand Development Tips – #1: Brainstorming Your Brand Name

    I decided to start a new series for brand development tips to share some of the things I’ve learned over the years. When it comes to starting up a new online or offline business, the number one thing you need to get started is a solid brand to represent you or your new company. If you are an...
  5. News

    advice How To Choose The Right Domain Name

    Companies looking to provide the next big domain extension have sparked a flurry of activity, along with investors looking to cash in on the next domain craze. As businesses try to make sense of the countless new domain name extensions and the possible impact on their business, Manish Dalal...
  6. News

    advice How To Choose The Right Domain Name

    Companies looking to provide the next big domain extension have sparked a flurry of activity, along with investors looking to cash in on the next domain craze. As businesses try to make sense of the countless new domain name extensions and the possible impact on their business, Manish Dalal...
  7. News

    Blake Irving of GoDaddy: At the Top, You Get to Set the Tone

    This interview with Blake Irving, C.E.O. of GoDaddy, a domain name and web hosting company, was conducted and condensed by Adam Bryant.I went into school as a business major, but I didn’t like it, and I wasn’t good at it, frankly. I was good at art, though. I ended up taking some graphics...
  8. News

    Blake Irving of GoDaddy: At the Top, You Get to Set the Tone

    This interview with Blake Irving, C.E.O. of GoDaddy, a domain name and web hosting company, was conducted and condensed by Adam Bryant.I went into school as a business major, but I didn’t like it, and I wasn’t good at it, frankly. I was good at art, though. I ended up taking some graphics...
  9. News

    strategy How Did I Get Here? - Blake Irving

    “I threw myself into things that I loved, and class work wasn’t one of them. Jazz, drumming, art, golf, the beach.”“It’s always hard to find folks who can do reasonable market assessments, so I wrote a curriculum for product planning.”“Get ahead of the day by working late or getting up early. I...
  10. News

    strategy How Did I Get Here? - Blake Irving

    “I threw myself into things that I loved, and class work wasn’t one of them. Jazz, drumming, art, golf, the beach.”“It’s always hard to find folks who can do reasonable market assessments, so I wrote a curriculum for product planning.”“Get ahead of the day by working late or getting up early. I...
  11. News

    advice How to leverage & take back the conversation using your domain

    Successful businesses integrate their domain strategies at every touch point as an effective tactic to communicate directly with their brand. Effective marketing campaigns use domains to convert and go from offline to an online sale.Domains are important because they allow customers to get more...
  12. News

    advice How to leverage & take back the conversation using your domain

    Successful businesses integrate their domain strategies at every touch point as an effective tactic to communicate directly with their brand. Effective marketing campaigns use domains to convert and go from offline to an online sale.Domains are important because they allow customers to get more...
  13. News

    interviews Instant Credibility with a Domain Name: Cubicle.com

    Liz: We really wanted a name that established instant credibility with customers….which is how we got to Cubicle.com. In terms of acquiring the domain, we contacted the owner (based on the domain’s WHOIS information) and negotiated a lease (with an option to buy). We wanted to start out with a...
  14. News

    interviews Instant Credibility with a Domain Name: Cubicle.com

    Liz: We really wanted a name that established instant credibility with customers….which is how we got to Cubicle.com. In terms of acquiring the domain, we contacted the owner (based on the domain’s WHOIS information) and negotiated a lease (with an option to buy). We wanted to start out with a...
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