Companies looking to provide the next big domain extension have sparked a flurry of activity, along with investors looking to cash in on the next domain craze. As businesses try to make sense of the countless new domain name extensions and the possible impact on their business, Manish Dalal, Vice-President and Head of Verisign Asia, addresses some common queries on the new landscape and its implications for businesses and individuals.
There can be unforeseen issues such as customer confusion about an unfamiliar web extension, and technical limitations that compound that confusion. There are reports about other headaches such as clients’ skepticism and operational problems, like incompatibilities with commonly used email validation systems, browsers, and other websites. Due to these issues, somesmall business owners have urged others to exercise caution when adopting new gTLDs.
It’s not uncommon for a business or individual to register several domain names. There can be a variety of reasons for this. For instance, if a business is targeting specific buyers or interests, it may make sense for them to register multiple domain names to reflect that targeting. For example, a .tv might help drive visitors to a video hub or a country code TLD (ccTLD) could complement your primary .com domain name and help advance your digital strategy in a particular country. Keeping .com as your primary domain extension and adding other extensions as part of a digital strategy could work. But the key is having a strategy.
Read MoreA higher quality domain name implies a higher quality brand. It can dictate how people talk about your business, how they find you on the internet and how they will remember you. At the end of the day, your domain name should tell the story of your business – preferably one of trust, reliability and longevity...