strategic branding

Want to know why MOST marketing fails? Strategy! Or more accurately, a LACK of strategy. Here's the deal. Branding is important. Right? We can all agree that Apple, Nike, Microsoft, Sony, Tesla, all have big brands that help drive sales. But here's the thing. Sometimes branding isn't...

Want to know why MOST marketing fails? Strategy! Or more accurately, a LACK of strategy. Here's the deal. Branding is important. Right? We can all agree that Apple, Nike, Microsoft, Sony, Tesla, all have big brands that help drive sales. But here's the thing. Sometimes branding isn't...

This is for the aspiring entrepreneurs who wish to branch-off into a new startup business. We have all heard about 'Brand Management' and then about 'Brand Positioning' but in the current context, I am emphasizing the need for 'Strategic Branding' as being vital for long term startup success...

This is for the aspiring entrepreneurs who wish to branch-off into a new startup business. We have all heard about 'Brand Management' and then about 'Brand Positioning' but in the current context, I am emphasizing the need for 'Strategic Branding' as being vital for long term startup success...