According to a survey from mobile location firm Retale, 60% of clicks on mobile banner ads are mistakes. Users most often encounter banner ads when checking the news (65%), using social media (50%), playing games (47%), watching videos (45%) and listening to music (45%).
“Mobile display spend will hit $18 billion this year,” stated Pat Dermody, president of Retale. “Given the investment and with the majority of mobile banner clicks done accidentally, brands, marketers and agencies should reconsider their mobile strategies.”
Complete article here
“Mobile display spend will hit $18 billion this year,” stated Pat Dermody, president of Retale. “Given the investment and with the majority of mobile banner clicks done accidentally, brands, marketers and agencies should reconsider their mobile strategies.”
Complete article here
