60% of All Mobile Banner Ads Are Accidents

[equity78]

According to a survey from mobile location firm Retale, 60% of clicks on mobile banner ads are mistakes. Users most often encounter banner ads when checking the news (65%), using social media (50%), playing games (47%), watching videos (45%) and listening to music (45%).

Read full story

 

[pablohc86]

Not hard to believe and it is very easier that the %mistaken click could be higher..

Maybe this is also the reason why Google months ago decrease the payout for ads from mobile source

 

[iAchilles]

Look at manys forums with PPC advertising on mobiles, ads are always located between posts, close to action buttons, where you scroll etc. This is all designed for one thing, misclicks.