Your domain name is now inseparable from your brand name. This is great if you got in the game early, however, what about new companies or brands that want to expand and pivot?
Domains are a strategic investment that appreciates in value. If you acquire it correctly, they can be sold later for a higher amount. This is an important decision for your business and brand.
Your domain plays an influential role in clearly communicating to potential clients that you have an answer to their problem or desire.
Acquiring a category defining domain that communicates consumer intent is very rare. The reason for this is that they become strategic assets and strategic marketing vehicles. Even if they are sidelined and only used to redirect to your main site, brands will keep them for a defensive reason. In the right hands, a category defining domain can elevate a brand overnight to a leadership position.
Trademarks play a imperative part of domain decisions. Make sure you spend the time to do a thorough trademark search. The last thing you want to do is invest time and money into your brand that will be contested by a trademark holder.
Read MoreYour domain decision should be viewed as an asset for your business that can provide a strategic advantage for marketing and positioning...
