Domain names are becoming even more important (and expensive) now as the internet continues to grow. The fact is, people simply assume you own the matching .com (in the vast majority of cases) to your brand. This not only matters for your web visitors and brand consistency but also for important email communication and securing your brand.
What if your brand name was OpenDoor. You put your blood sweat and tears into your company and brand. You do realize that your not the only “OpenDoor” name in the world and at the time you thought of your domain name, the “best and make sense” domain name OpenDoor.com “was already owned by somebody else”. You settle for second best and choose .io or do an add-on term to your brand name like OpenDoorLLC.com etc.
Read MoreDo people and businesses really send emails to a domain name because they assume your company owns it? You bet! Important ones and really, you as the business owner should be ashamed and embarrassed for creating the confusion for your clients and potential clients...
