Thanks for responding to my post.
1)Its too crowded! I dont know if there is a remedy to this. 16K, even if thats the cap, its extremely crowded. I hate to say it, but Brandroot is now a more browsable marketplace than BB (Again, I terminated my BR account favoring BB). If I am an end user and I want to buy a name and find 16,000 infront of me, then how is this different than Sedo or even GD?
2) For 30%, I would expect more. Things like Marketing specific KW to their designated niches. Also, Banner ads on places like Entrepreneur.com etc... places where startups are available online!
3) Offer something to startups MORE than the name and Logo, at the cost of NOTHING. For example, you can have an agreement with hosting providers to give them free server hosting for a year. Same logo designer could work on providing a free small static website for them. People would consider this a GREAT PLUS, and its internal cost for you would be minimal.
4) More alliances with Media and Design companies. These firms do have a lot of customers that already paid a premium for an online service, their customers would possibly pay for a name. Give these firms a cut of your commission, it will be worthy every penny!
5) Introduce a 12 months financing strategy. Startups are moving towards the cloud to down CAPEX and turn it into OPEX. Make domaining work similarly! You will sell more. All startups have the possibility to fail. If they do, they will stop paying for the domain and all what you earned is pure profit, and you will be left again with the domain, BUT with organic traffic! A bonus for everyone.
6) Have the landing page changed. It needs to include the relevant domains to the buyer in a cross selling format and also fair for the seller. The way to do this is as follows : If a customer types in a cloud domain, then he must see in the same page the other cloud domains belonging to the same seller, then if he wants more names, then he is directed a bigger selection including other sellers' cloud domains AND other domains belonging to the seller of the original domain. As a seller, I deserve more chances in selling if the customer typed in MY domain name, and the buyer would have a better chance in choosing from smaller selections. Only domainers have the time to browse through 16,000 names.
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In return, you guys need more monthly revenue, and thats deserved, let me list a couple that I thought of :
1) Cross sell most of the Boxador offerings in a smartway. Free 3 months trial for all services, then renewed at a price. You have a lot of the services that would appeal to a startup, including growth hacking etc...
2) Offer a small service to buy them all the typo variations of their domain. That could be like a $100-200 more. Companies that buy 4-5 letter domains and paid like 3K, would be willing to avoid losing return customers.
3) Make more use of the existing customers DB. By now you should have at least 2,500 paying customers. Thats a gold mine! Calling them over the phone one by one to offer something from boxador. If your conversion rate is 2%, you have 50 sales, thats over 100K in profit.
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Not everything I said is a 100% accurate, I just tried my best to spend an hour writing you some constructive tips. I didnt decide to leave BB, I said I might. Nothing is ever personal in the business world. I further support a business alliance/partnership or terminate it, solely based on numbers. I am a business person as you are right now, and we both care about nothing but a better ROI.
I hope to see BB in an increasingly better shape. I wish as well that people read this thread before posting more repetitive info/complains/ideas. This is what dilutes the messaging and turns things from constructive to destructive/personal.
Wish you all best of luck
