.. and 98% of names never sell,
1) google is your best friend
2) do due dilligence
3) not sold !== never sells
BrandBucket: $2.4 million in sales in 2015
April 7, 2016 Doron Vermaat Marketplaces
BBLeading brandable domain name marketplace BrandBucket sent me a press release in which they share they have sold $2.4 million in business names in 2015. The last time the marketplace shared any sales data was back in 2013 when the company announced it reached its goal of $1 million in sales for that year. While the company shows growth for the eighth consecutive year since opening its marketplace in 2007, the increase in revenue from an annual $1M to $2.4M over a two year period is not exactly in line with the explosive growth of its inventory which went from just a few thousand domains in 2013 to more than 23,000 listings by the end of 2015.
Early sellers on the platform used to report sell through ratios as high as 50% sometimes while
most sellers with large portfolios listed on the marketplace report sell through ratios of around 4% annually these days. If you take an average sales price of $2,400 per domain the annual
sell through ratio over 2015 is 4.3%.
http://dngeek.com/2016/04/brandbucket-2-4-million-in-sales-in-2015/
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This means the company probably brought in about $750,000 in revenue last year, assuming all domain sales were for third-party listers.
Brandable domain names can be difficult to sell, but BrandBucket does a good job pulling together quality brandable inventory at fair prices. This, combined with requiring clients forward their domains to landing pages,
helped the company turn 5% of its inventory last year.
http://domainnamewire.com/2016/04/07/brandbucket-sales/
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so I guess its pretty save to say
your claim 98% don't sell is simply FALSE information
true seems to be: about 5% sold in 2015 alone
and a few may sell this year