@hookbox I agree that this is an issue. However, BrandBucket is a marketplace with an exclusive inventory 27 000 “hand-picked” brandable domains, and they are in a position to negotiate a lower commission fee than 20%.
It's unlikely that HugeDomains pay a 20% commission fee to their partners.
Regular Domain Name Sales commission used to be 12.5% (for brokered names). At the same time, Domain Name Sales had a deal with GoDaddy, so that DNS listed names showed up in the GD registrar path. DNS sales that originated from a GD lead had a 20% commission, so GoDaddy got a 7.5% commission on those sales, not 20%. DNS reported getting 30% more inbound sales leads after the GD integration was implemented.
The DNS direct partnership with GD has ended, but they still offer name syndication with Domain Tools. Domain Tools get a 5% commission on the leads they provide.
BrandBucket could work out similar partnerships.
If domain syndication would incur a higher commission, it should of course of be an voluntary opt-in option, that each BB could decide to use.
I would opt-in if the total commission on sales originating from outside of BB was say 35% instead of 30%, since it likely would lead to sales that would not have happened otherwise.
While BB probably does not want to give up too much of their current commission, they could consider taking home say 2.5-5% less than they normally do on such leads. For example, the domain owner pays 35% on a sale originating from outside of BrandBucket, and BB get 27.5% and the third party get 7.5%).
I just wanted to put this out there, as BB has previously experimented with selling names on Flippa. However, BB names are end-user names, not domain investor names, so I don’t think Flippa is a good match, but if the names showed up in the registrar path, it would put the domains in front of additional end-users.