Two days back I paid the listing fee for listing Prrofit.com on BB for $2395. It's not yet live.
Today I realized a similar mis-spelling domain Smiile.com sold for $18,000 on Sedo.
Should I cancel the listing on BrandBucket.com before it goes live, hoping for a higher price? Should I contact them to increase the valuation for the domain?
Every word in the English (and any other) dictionary can be misspelled by adding one additional letter.
Just because one misspelled word was able to fetch 18k - does not mean all misspelled words can get that amount. In fact most misspells will probably not sell. Only the few the manage to catch an end user's eyes will.
Several factors come into play, including the visual appeal and pronunciation of the misspell... So know that all misspells are not created equal.
Is Prrofit better than Profitt? Which one would a client choose if they were listed side by side for the same price? How about Proffit?
I think the 18k for Smiile was a GREAT sale, but don't expect to see that repeated too often.
Everyone is going to feel that their misspelled word is the most appealing, but in reality it is a trend that will probably only go so far.
If you truly believe you have a golden nugget there then I would suggest you ask BB to remove it from your profile (which since you did click publish I believe you will need to give 30 days) because I do not think BB would ever consider giving your domain 10x the price than they already have. If they did then they would have hundreds of other misspells in line asking for the same thing. And then their odds of selling any of them would be much lower.
These are novelty names and unless you find the right person with 20k in their pocket to burn - I think we should feel lucky if we are able to get low $X,XXX for these. (There are of course exceptions to every rule)
In full disclosure - I grabbed a couple of misspells recently myself. I would be more than satisfied if any of them get the 2k pricemark that BB puts on them.