When companies are looking to cut back on costs, the domain portfolio can be viewed as an easy target. This short-term fix can lead to longer-term issues – and investments. CSC research shows that more than one in 10 lapsed domains get picked up by third parties, which could be used by bad actors to siphon revenue away from the genuine brand, among other things.
Contrary to what you may think, having a large domain portfolio is not necessarily a bad thing, as it keeps your brand secure, and judicious monitoring can provide organizations with a valuable preventative approach against financial and IP crime. This requires setting up a combined domain management and enforcement strategy. Based on simple rules and workflows this allows brand owners to secure their online presence.
Contrary to what you may think, having a large domain portfolio is not necessarily a bad thing, as it keeps your brand secure, and judicious monitoring can provide organizations with a valuable preventative approach against financial and IP crime. This requires setting up a combined domain management and enforcement strategy. Based on simple rules and workflows this allows brand owners to secure their online presence.
