question Domain overview for customer

[jamesmary67]

Who is the ideal customer for your product or service?

 

[Optimistic]

Here's how Bob likes to break it down:
Reseller: This is a domain investor with no intention of developing. They generally park or use a landing page of their own to resell a blank canvased domain for a profit, either to other resellers, hobbyists, or end-users. These investors hand register, pay wholesale, or aftermarket pricing to lower the risk and increase profit potential. (Smallest budget)

Hobbyist: This is a domain investor with intent to develop an asset themselves to increase value and provide a means for a domain to pay it's own renewals each year, eliminating renewal overhead expenses. This type of investor tests different markets with developments until they find a sweet spot, in which they expand development, optimize monetization efforts in a few different verticals, resell domains or domains + websites with verifiable traffic/revenue/etc., monitors the aftermarket, and pushes forward into entrepreneurship. (Mid-Budget)

End-user: Contrary to popular belief, this is also a domain investor (They can be independents, partners, entrepreneurs, small businesses, large corporations, non-profits, or even government agencies). They invest in a domain name asset to develop for the purpose of generating revenue or delivering an important message to an online audience/customer base. Every hour and penny they put into that domain names development is still an investment into their digital asset (property), increasing the value, and potential. Most end-users have no intention of reselling a domain asset, however, it does still happen as part of company takeovers and acquisitions. (Biggest Budget)

Unicorn: This is when all the planets align in your favor to discover the perfect end-user ready to take action with little to no negotiating to build their empire, not only with your domain asset, but also for the specific end-user direction I mentioned in the evaluation above. Unicorns are not part of normal evaluations and will only appear in this breakdown when a potential unicorn category is identified.

 

[zotix]

Just remember; everyone here claims to be a Reseller )

 

[NameInbox]

Who is the ideal customer for your product or service?

business owner for rare sales
NP users for most domains sales