news dot CLUB will spend 3.5 Million in marketing alone next year!

[Super Software]

.Club raising more money, valued at $25.4 million (From DNW)

The .Club top level domain name registry is raising more funds, and the latest round will value the company at $25.4 million after the investment closes.

.Club previously raised $7.5 million, with about $3.5 million of that in debt. The company is conducting two additional fundraising rounds, both of which are fully subscribed.The first is a raise from existing shareholders that will effectively convert the $3.5 million of debt to equity.The second round will be a $3 million equity investment, bringing the total raised to $10.5 million. That round is expected to close in February and will give the company a $25.4 million post-money valuation. In addition to existing investors, a few strategic investors will participate in the equity round.

Source: http://domainnamewire.com/2014/12/18/club-raising-more-money-valued-at-25-4-million/

 

[HeyNow]

Only believe it when you see it, not before. We've heard lots of bullshit in the past from registries stating they have "something big" coming or lots of "behind the scenes" strategy, which, in my view, has not once come to promised fruition.

Where are the follow-up stories from the domain "news" sites that allow the registry mouthpieces to spew BS in our direction without ever having to answer any follow-up questions about why the original promise was never kept? Perhaps dnjournal.com can track down that tool from Neustar who told us, several years ago, about some big push coming down the road. His name was Igor. What? Y'all forgot about that? Well remember who eagerly foisted that interview on us, showing us what wonderful domain news coverage was all about.

So believe it when you see it, not before.