question For which domains are auctions worth it?

[hellothere44]

With most people saying it will take a long time to sell a domain and to expect a STR of 3-6%, auctions seem very appealing, offering to be able to sell within a short timeframe and not needing to really price the domain yourself. What is the catch?

Do auctions generally pay out worse/is it likely to just have the domain go for the minimum price? Are more liquid domains more suitable for auctions?

Thanks in advance for any answers

 

[Kyle Tully]

STR of 3-6% puts you in elite company. 0.5-2% is more typical if you have average names and price in typical end user range.

Auctions need good domains and eyeballs. If your names aren't good then they won't sell regardless. (Just look at the STR of auctions right here, most don't get a single bid.) Most of the time it's mostly investors bidding so unless you outbound or are using a platform that has end users bidding then you'll typically sell for less than full retail.

 

[hellothere44]

STR of 3-6% puts you in elite company. 0.5-2% is more typical if you have average names and price in typical end user range.

Auctions need good domains and eyeballs. If your names aren't good then they won't sell regardless. (Just look at the STR of auctions right here, most don't get a single bid.) Most of the time it's mostly investors bidding so unless you outbound or are using a platform that has end users bidding then you'll typically sell for less than full retail.

Thank you for the reply So a more retail oriented platform might be GoDaddy auctions for example right? Would you expect a domain to go for much less (<50%) of what one might expect from a normal sale?

 

[Kyle Tully]

I don't think GD auctions are a thing anymore. They're just focusing on expired auctions.

https://www.godaddy.com/resources/news/godaddy-auctions